Kathleen Erickson works on a wide range of client assignments as well as oversees The Context Network’s marketing communications efforts. With 25 years experience in agricultural business marketing and communications, she has expertise in the following areas:

• market research – specifically in strategic interpretation of relevant communication issues;
• pragmatic understanding and articulation of agricultural production systems;  
• public relations and media management;
• strategic marketing communications;
• scientific information interpretation for specific audiences; and 
• message formulation, positioning and placement.

Previous Experience

• business owner and marketing communications consultant to ag companies
• editor and research development editor and co-author for text books on agri-selling, agribusiness management, precision farming and the future of the livestock industry in North America
• international operations corporate communications specialist and assistant manager research communications, Pioneer Hi-Bred International, Inc.
• farm broadcast reporter, United States Department of Agriculture Radio Division
• network and station broadcaster in the Mid-South and the Midwest

Education and Certification

• continuing executive education, Purdue University
• bachelor of science in agricultural journalism, Iowa State University