Research Targeting

Determining how to allocate research dollars takes deep market knowledge and insight. Context is experienced in identifying technology opportunities, not only for the current market, but for the markets of the future.

Our research targeting experience includes:

• Helping a large agricultural input firm concerned about the direction of its enhanced quality trait research identify opportunities through detailed market analysis, competitor profiles and value chain assessments.
• Completing a thorough review of commercial research efforts of modified starches through intensive interviews with key industry participants to help a major food processor determine how to allocate research dollars and create at least two business alliances.
• Evaluating a new specialized technology for a research laboratory interested in marketing the product to large agricultural companies resulted in finding no significant benefits. The company was able to redirect the research into other non-agricultural applications.

Contact us today to learn how we can support your research targeting efforts.