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Context Launches Sustainability Study — 

WEST DES MOINES, IOWA – (JUNE 25, 2010) The Context Network has initiated a new Multi-Client study to provide a strategic analysis of the global sustainability movement and how it is already transforming agriculture and will continue to do so over the next 20 years. The Sustainability Transition: Impacts to Agriculture, due for release in early 2011, will provide a strategic overview of agriculture sustainability within the context of resource constraints.

Context Senior Associate and study Principal Jim Murphy stated, “Sustainability is a term that is growing in importance across our industries. For agriculture, sustainability has become a strategic issue and one that will increasingly affect financial performance.” He added, “While the topic of sustainable agriculture has been extensively covered, it has not been comprehensively analyzed from the viewpoint of organizations in agriculture. The Sustainability Transition: Impacts to Agriculture will provide an unambiguous view of the range of impacts and just how different sustainable agriculture is likely to look by commodity and by region of the world.”
 
The study will focus on five major drivers propelling the agricultural sustainability movement, and how their effects will vary by geography and agricultural sector. They include Health & Food Safety Concerns, New Environmental Regulations, Food Retailer Sustainability Initiatives, Resource Constraints and Worldwide Food Demand. Additionally, it will review what is most important for firms operating at different points within the food value chain and highlight the most significant sustainability issues. The study will describe the drivers, opportunities and risks that can help organizations adapt to changes related to sustainability issues.
 
Context Partner, Mike Borel said, “The time is right for a sustainability study specific to agriculture interests that goes beyond broad discussions of policy to the specific issues facing the entire food value. Our ongoing reconnaissance on this topic leads us to believe that some of the changes coming will significantly reshape agriculture worldwide”. The Sustainability Transition: Impacts to Agriculture will offer companies the essential information needed to understand the interplay of the various sustainability issues, how that will affect their businesses and strategies for adapting and prospering from the sustainability transition.
 
Murphy added, “The four-part study will provide readers with a thorough and holistic analysis of the drivers behind the sustainability movement, whether they will be felt primarily as market, environmental or regulatory forces, and project how it will affect agribusiness over the next 20 years.” A full prospectus with a detailed outline of the study is available at www.contextnet.com.
 
The Context Network provides business management and strategy consulting services to the world’s leading agriculture, biotechnology and food companies and government agencies and institutions. Major areas of expertise include strategy, merger and acquisition support, valuation of new technologies, formation of alliances, and market research. The West Des Moines-based firm is composed of a core of professional consultants that is complemented by a network of hundreds of industry and subject-area experts.