Market Research

Context offers extensive experience in surveying and data analysis. However, Context’s advantage lies in our ability to go deeper. Context uses skilled interviewers with years of focused agribusiness experience to assess and analyze the marketplace. In addition to industry knowledge, Context consultants have practical experience in the geographies under investigation.

These interviewers’ background and instincts allow them to probe deeper and ask more insightful questions, resulting in more meaningful information.

Samples of our market research experience include:

• Conducting interviews across a broad range of distributors and retailers to determine distribution approach, marketing and pricing programs for a large agricultural input firm entering an unfamiliar market. The information compiled led to a successful and profitable product launch.
• Combining quantitative and qualitative market research to provide an accurate view of the biotechnology arena for Biotech Traits Commercialized in 1995. Subscriber demand drove several new editions, expanding the scope to include quality traits and a global perspective.
• Completing a thorough review of commercial research in modified oils helped identify the critical success factors for a large U.S. food processor. The client determined that they were too far behind to lead and established business alliances with other partners.

Let us know how we can support your next market research efforts.