Competitive Intelligence

With the increasing consolidation of the agribusiness industry, competitive intelligence is both increasingly important to have and increasingly difficult to obtain. Experience counts and Context has proven capabilities in gathering detailed information from a variety of sources and using this information to
construct an accurate assessment of competitive activities and plans.

Examples of our experience in competitive intelligence include:

• Gathering competitive intelligence on several potential business partners for a major agricultural input company that resulted in successful alliance negotiations.
• Collecting detailed information on current and potential competitors for a seed company to help them determine whether to make strategic investment in a specific field of research. Context consultants helped the client fine-tune research and further develop its future strategy.
• Developing global competitive information, including market share estimates, pricing and company performance for a major seed company interested in sunflower and canola seed.

Context also provides a unique proprietary tool for assessing Relative Competitive Position in the marketplace. Context’s RCP Tool allows executives to understand their position as compared to others and provides suggests appropriate strategies for priority change.

Let us help you with your company’s competitive intelligence efforts.